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What are the company’s cost and margin structure?
The investor must understand the past cost and margin structure and changes in the same. The purpose is to look at the long-term trends...

Ankur Kapur
1 min read


Are the company’s terms of trade favourable? Is Cash flow healthy
The investor must assess whether the company has reasonable bargaining power with its customers and suppliers. Additionally, ensure that...

Ankur Kapur
1 min read


Is the company profitable? If not, is it expected to emerge?
You allocate capital to make a return on it. This is applicable to any business irrespective of size. Let’s say someone selling food on a...

Ankur Kapur
3 min read
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